A. Point of Differentiation
B. Positioning strategy
C. Targeting
D. Both b & c
Related Mcqs:
- The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?
A. straight product marketing
B. product adaptation marketing
C. standardized global marketing
D. adapted global marketing - The international marketing strategy according to which company uses same marketing mix in all the international markets is called?
A. straight product marketing
B. product adaptation marketing
C. standardized global marketing
D. adapted global marketing - If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The strategy of marketing channel system in which company’s sales force carry, promote and sell products to end users is classified as _________?
A. shallow strategy
B. push strategy
C. pull strategy
D. bundle strategy - The distribution strategy in which the company limits its outlets in different regions or the buyer can buy in only company’s territory is classified as?
A. intensive territorial agreement
B. selective territorial agreement
C. inclusive territorial agreement
D. exclusive territorial agreement - The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called?
A. consumer oriented marketing
B. customer value marketing
C. innovative marketing
D. inbound ⁄ outbound marketing - The sustainable marketing principle which states that company must seek real marketing and product improvement is classified as?
A. consumer oriented marketing
B. customer value marketing
C. innovative marketing
D. inbound ⁄ outbound marketing - The geographical pricing strategy in which seller bears whole or portion of freight is classified as?
A. flexible pricing
B. uniform pricing
C. basing point pricing
D. freight absorption costing - The pricing value of the product which is based on image of buyers about customer support, warranty and support is classified as _________?
A. target profit pricing
B. break-even pricing
C. perceived value pricing
D. target return pricing - The sustainable marketing principle which states that company must considers society’s long term interest, consumer wants and company requirements is called?
A. sense of broad marketing
B. sense of mission marketing
C. sense of vision marketing
D. societal marketing
