The pricing value of the product which is based on image of buyers about customer support, warranty and support is classified as _________?

Related Mcqs:

1. The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of __________?

   A. product mix pricing
   B. line stretching pricing
   C. line filling pricing
   D. line deepening pricing

2. The image pricing, location pricing, channel pricing and time pricing are all types of price discrimination of __________?

   A. First degree
   B. Second degree
   C. Third degree
   D. Fourth degree

3. The basing point pricing, uniform delivered pricing, zone pricing and freight absorption pricing are all types of?

   A. promotional pricing
   B. geographical pricing
   C. cyclical pricing
   D. short term pricing

4. The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?

   A. by-product pricing
   B. optional-feature pricing
   C. product line pricing
   D. Two-part pricing

5. The failure of product that increases the likelihood of customer’s purchasing products with warranty is an example of_________?

   A. anchoring heuristic
   B. adjusting heuristic
   C. availability heuristic
   D. geographical heuristic

6. The category of products that come with warranty offered at the time of product buying and expires at some specific date is an example of?

   A. augmented product
   B. actual product
   C. actual ownership
   D. tangible products

7. When the captive product pricing is used for services then this pricing strategy is classified as?

   A. two-part pricing
   B. combine pricing
   C. double pricing
   D. optional part pricing

8. The type of auctions which considers both situations such as, many buyers and one seller or one seller and many buyers, is classified as ___

   A. Australian auctions
   B. English auctions
   C. Dutch auctions
   D. Sealed-bid auctions

9. The perceived monetary value of all the benefits which customers expect from a given product because of brand image is called _________?

   A. total customer benefit
   B. total customer cost
   C. total economic cost
   D. total functional cost

10. The pricing technique in which the buyers place an order within 20 minutes after watching the paid ad on TV is classified as ___________?

    A. season pricing
    B. emergency pricing
    C. channel pricing
    D. time pricing