A. anchoring heuristic
B. adjusting heuristic
C. availability heuristic
D. geographical heuristic
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Related Mcqs:
- The category of products that come with warranty offered at the time of product buying and expires at some specific date is an example of?
- A. augmented product B. actual product C. actual ownership D. tangible products...
- The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as?
- A. attainable segment B. measureable segment C. accessible segment D. substantial segment...
- The pricing value of the product which is based on image of buyers about customer support, warranty and support is classified as _________?
- A. target profit pricing B. break-even pricing C. perceived value pricing D. target return pricing...
- The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?
- A. idea’s external sources B. acquisition of ideas C. primary sources D. secondary sources...
- The customers who are less averse tend to overweight the product failure with___________?
- A. high probabilities B. low probabilities C. integrate probabilities D. segregate probabilities...
- The qualities of product that buyers evaluate after purchasing the product is classified as ___________?
- A. minor qualities B. search qualities C. credence qualities D. experience qualities...
- The qualities of product that are hard for buyers to evaluate even after purchasing the product are classified as __________?
- A. minor qualities B. search qualities C. credence qualities D. experience qualities...
- The customized products and services for customers and interaction to individual customers are the part of _________?
- A. retailer’s management B. customer relationship management C. Company relationship management D. supplier management...
- Considering individual customers, the purchasing portion of each buyer is called?
- A. Share of customer B. Customer equity C. Customer lifetime value D. None of above...
- The set of stages through which the customers pass through while purchasing the market offerings are classified as?
- A. channel designing stages B. strategic stages C. channeling stages D. buyer readiness stage...
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