The process of creating ‘Value Proposition’ is considered as __________?

Related Mcqs:

1. The ‘value proposition’ is called brands?

   A. full positioning B. full targeting C. full market segmentation D. full competitive advantage...

2. Value proposition consists of?

   A. Differentiation B. Segmentation & targeting C. Positioning D. Both a and c...

3. The detailed description of products, target market, competitors and customer value proposition is classified as?

   A. write-up B. write-down C. follow-up D. none of above...

4. The value proposition in which customer is focused, is the result of ___________?

   A. targeting B. positioning C. extract target D. segmenting...

5. The planning of target market and value proposition of firm is the part of ___________?

   A. tactical marketing plan B. strategic marketing plan C. firm’s financial plan D. market opportunities...

6. The value creating activities carried by internal departments of company are classified as?

   A. Value chain B. Value delivery network C. Portfolio analysis D. None of above...

7. The step of creating storyboard of each segment for testing the profitability of each segment is classified as __________?

   A. acid test B. profitability test C. product positioning strategy D. segment attractiveness...

8. According to ‘real-win-worth doing’ proposition, company analysis about competitive advantage is part of?

   A. real B. win C. worth doing D. less worthy...

9. According to ‘real-win-worth doing’ proposition of marketing, checking the fit of product in overall strategy is part of?

   A. real B. win C. worth doing D. less worthy...

10. According to ‘real-win-worth doing’ proposition, analysis of checking profit potential for new product is part of?

    A. real B. win C. worth doing D. less worthy...