A. Differentiation
B. Segmentation & targeting
C. Positioning
D. Both a and c
Advertisement
Related Mcqs:
- The ‘value proposition’ is called brands?
- A. full positioning B. full targeting C. full market segmentation D. full competitive advantage...
- The detailed description of products, target market, competitors and customer value proposition is classified as?
- A. write-up B. write-down C. follow-up D. none of above...
- The value proposition in which customer is focused, is the result of ___________?
- A. targeting B. positioning C. extract target D. segmenting...
- The planning of target market and value proposition of firm is the part of ___________?
- A. tactical marketing plan B. strategic marketing plan C. firm’s financial plan D. market opportunities...
- The process of creating ‘Value Proposition’ is considered as __________?
- A. segment profitability B. segment positioning C. acid test segments D. marketing mix...
- According to ‘real-win-worth doing’ proposition, company analysis about competitive advantage is part of?
- A. real B. win C. worth doing D. less worthy...
- According to ‘real-win-worth doing’ proposition of marketing, checking the fit of product in overall strategy is part of?
- A. real B. win C. worth doing D. less worthy...
- According to ‘real-win-worth doing’ proposition, analysis of checking profit potential for new product is part of?
- A. real B. win C. worth doing D. less worthy...
- In value stages, the shareholder value must consider ________?
- A. attachment B. product and trade C. price premiums D. market capitalization...
- The value creation process and value delivery sequence can be divided into ___________?
- A. Three phases B. Four phases C. Five phases D. Six phases...
Advertisement