A. tactical marketing plan
B. strategic marketing plan
C. firm’s financial plan
D. market opportunities
Related Mcqs:
- The detailed description of products, target market, competitors and customer value proposition is classified as?
A. write-up
B. write-down
C. follow-up
D. none of above - The value proposition in which customer is focused, is the result of ___________?
A. targeting
B. positioning
C. extract target
D. segmenting - The ‘value proposition’ is called brands?
A. full positioning
B. full targeting
C. full market segmentation
D. full competitive advantage - Value proposition consists of?
A. Differentiation
B. Segmentation & targeting
C. Positioning
D. Both a and c - The process of creating ‘Value Proposition’ is considered as __________?
A. segment profitability
B. segment positioning
C. acid test segments
D. marketing mix - The process of planning where to allocate the funds of business unit is the part of planning under __________?
A. division level
B. business level
C. corporate level
D. decision level - Considering competitive positions, the firm other than market leader who is fighting hard in its industry to increase market share is classified as?
A. market follower
B. market niche
C. market challenger
D. market leader - When any firm sells its market offering too many different market segments, it is classified as _________?
A. product specialization
B. market specialization
C. single product concentration
D. mass customization - The firm providing marketing services such as assisting different companies in preparing, planning, implementing and evaluating the advertising programs is called?
A. advertising agency
B. managing agency
C. research agency
D. rational agency - The last divisional level for firm’s planning is __________?
A. planning at decision level
B. planning at business level
C. planning at corporate level
D. planning at production level
