A. write-up
B. write-down
C. follow-up
D. none of above
Related Mcqs:
- The planning of target market and value proposition of firm is the part of ___________?
A. tactical marketing plan
B. strategic marketing plan
C. firm’s financial plan
D. market opportunities - The value proposition in which customer is focused, is the result of ___________?
A. targeting
B. positioning
C. extract target
D. segmenting - The products that are bought without detailed comparisons are best classified as?
A. sought products
B. unsought products
C. less convenient products
D. convenient products - The products and services are perceived value as compared to the competitors is dependent on ___________?
A. potential demand
B. estimated demand
C. company demand
D. minimum demand - The roughly and detailed estimation of market size, product price and development costs is classified as?
A. write-down
B. write-up
C. follow-up screening
D. follow-up testing - The efforts made by marketers to build long-term customer relationships and market products or services over internet are classified as?
A. event marketing
B. sponsored marketing
C. online marketing
D. off deal marketing - The strategy of distribution in which seller limits its dealers to not to sell any competitors products is classified as?
A. exclusive distribution
B. exclusive dealing
C. inclusive distribution
D. intensive distribution - The ‘value proposition’ is called brands?
A. full positioning
B. full targeting
C. full market segmentation
D. full competitive advantage - Value proposition consists of?
A. Differentiation
B. Segmentation & targeting
C. Positioning
D. Both a and c - The process of creating ‘Value Proposition’ is considered as __________?
A. segment profitability
B. segment positioning
C. acid test segments
D. marketing mix
