A. write-down
B. write-up
C. follow-up screening
D. follow-up testing
Related Mcqs:
- The estimation of potential buyers and estimation of potential purchases is classified as ____________?
A. multiple-factor index method
B. chain-ratio method
C. market-buildup method
D. demand-buildup method - The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?
A. idea’s external sources
B. acquisition of ideas
C. primary sources
D. secondary sources - The new-product development process consists of detailed steps and number of steps are?
A. Five steps
B. Six steps
C. Seven steps
D. Eight steps - The detailed description of products, target market, competitors and customer value proposition is classified as?
A. write-up
B. write-down
C. follow-up
D. none of above - Burger King segments and targets its brands market “Super Fans” who visit store roughly 13 times a month is an example of?
A. user status
B. usage rate
C. loyalty status
D. benefits sought - The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?
A. left-market stretch
B. down-market stretch
C. up-market stretch
D. Two-way stretch - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The pricing strategy used to set price of by-products to make the price of main product even more competitive is classified as?
A. by-product pricing
B. captive product pricing
C. optional product pricing
D. Two part pricing - The price cut technique which results in increasing market share but less loyal customers in market is classified as ___________?
A. low-quality trap
B. fragile-market-share trap
C. shallow-pockets trap
D. price-war traps - The duplication of the market leader’s product and sells it in black market or through illegal dealers is classified as __________?
A. counterfeiter
B. cloner
C. imitator
D. adapter
