A. Five steps
B. Six steps
C. Seven steps
D. Eight steps
Related Mcqs:
- The overlapping of steps for more efficient and effective product development with closely working departments is classified as?
A. customer centered product development
B. team based product development
C. systematic product development
D. concentrated product development - The roughly and detailed estimation of market size, product price and development costs is classified as?
A. write-down
B. write-up
C. follow-up screening
D. follow-up testing - The ‘idea-reducing stage’ in new product development process consists of?
A. screening of product
B. screening of customers
C. screening of ideas
D. generation of ideas - The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?
A. idea’s external sources
B. acquisition of ideas
C. primary sources
D. secondary sources - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The pricing strategy whose steps are setup between different lines of product offered by same organization is called?
A. optional pricing
B. product line pricing
C. competitive pricing
D. captive pricing - The fifth step in the process of new product development is?
A. business analysis
B. analyzing marketing strategy
C. deciding marketing medium
D. attracting new engineers - The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?
A. by-product pricing
B. optional-feature pricing
C. product line pricing
D. Two-part pricing - The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of __________?
A. product mix pricing
B. line stretching pricing
C. line filling pricing
D. line deepening pricing - If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be __________?
A. 4
B. 6
C. 24
D. 30
