A. screening of product
B. screening of customers
C. screening of ideas
D. generation of ideas
Related Mcqs:
- The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called?
A. channeling stages
B. buyer readiness stage
C. channel designing stages
D. strategic stages - The ‘idea generation’ stage in new product development process does not include?
A. internal idea sources
B. external idea sources
C. crowd sourcing
D. on-boarding - The new product development stage in which the concept is tested whether idea has strong appeal is called?
A. concept development
B. concept testing
C. material testing
D. market screening - The new-product development process consists of detailed steps and number of steps are?
A. Five steps
B. Six steps
C. Seven steps
D. Eight steps - The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?
A. idea’s external sources
B. acquisition of ideas
C. primary sources
D. secondary sources - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - According to PLC stage, when a newly developed product satisfies the market then the stage it enters called?
A. growth stage
B. lately buying stage
C. segmenting stage
D. targeting stage - In the product life cycle, the decline stage consists of?
A. low sales
B. rapidly rising sales
C. peak sales
D. declining sales - The stage of product life cycle in which the product has achieved acceptance from its potential buyers is called?
A. maturity stage
B. productive stage
C. improved market stage
D. profit achieved stage - In ‘stages of adoption process’, the stage in which customer considers whether to try product or not to is classified as?
A. awareness stage
B. interest stage
C. evaluation and trial stage
D. adoption