The new product development stage in which the concept is tested whether idea has strong appeal is called?

Related Mcqs:

1. The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called?

   A. channeling stages
   B. buyer readiness stage
   C. channel designing stages
   D. strategic stages

2. The ‘idea-reducing stage’ in new product development process consists of?

   A. screening of product
   B. screening of customers
   C. screening of ideas
   D. generation of ideas

3. The ‘idea generation’ stage in new product development process does not include?

   A. internal idea sources
   B. external idea sources
   C. crowd sourcing
   D. on-boarding

4. When the new developed product concept is tested, the next immediate step is to?

   A. develop market strategy
   B. develop a testing technique
   C. develop intermediaries
   D. develop logistic network

5. In ‘stages of adoption process’, the stage in which customer considers whether to try product or not to is classified as?

   A. awareness stage
   B. interest stage
   C. evaluation and trial stage
   D. adoption

6. According to PLC stage, when a newly developed product satisfies the market then the stage it enters called?

   A. growth stage
   B. lately buying stage
   C. segmenting stage
   D. targeting stage

7. The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as _________?

   A. down-market stretch
   B. up-market stretch
   C. Two-way stretch
   D. left-market stretch

8. The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?

   A. idea’s external sources
   B. acquisition of ideas
   C. primary sources
   D. secondary sources

9. The stage of product life cycle in which the product has achieved acceptance from its potential buyers is called?

   A. maturity stage
   B. productive stage
   C. improved market stage
   D. profit achieved stage

10. A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?

    A. guarantees
    B. warranties
    C. labeling
    D. packaging