A. Value chain
B. Value delivery network
C. Portfolio analysis
D. None of above
Related Mcqs:
- Most of the time, the company’s specialized departments handle the ___________?
A. support activities
B. primary activities
C. financial activities
D. supplying activities - The concept of product mix which refers to wide range of product lines carried by the company is classified as __________?
A. width of product mix
B. length of product mix
C. depth of product mix
D. consistency of product mix - The process of creating ‘Value Proposition’ is considered as __________?
A. segment profitability
B. segment positioning
C. acid test segments
D. marketing mix - The activities carry by the company to design and produce a differentiated container for particular product is classified as __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The step of creating storyboard of each segment for testing the profitability of each segment is classified as __________?
A. acid test
B. profitability test
C. product positioning strategy
D. segment attractiveness - The overlapping of steps for more efficient and effective product development with closely working departments is classified as?
A. customer centered product development
B. team based product development
C. systematic product development
D. concentrated product development - The total length of each product line is divided by number of product lines which is carried by the company to calculate ___________?
A. average width of product mix
B. average length of product mix
C. average depth of product mix
D. consistency of product mix - The way of selling in which groups of people are involved from various departments such as finance, engineering and marketing to serve large accounts is called?
A. nominal selling
B. territorial selling
C. team selling
D. group selling - The positive situational factors and internal capabilities is part of company’s?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats - A company’s microenvironment, the ‘internal publics’ consists of?
A. workers and managers
B. Stockholders
C. Community organizations
D. Company’s lawyers
