A. Strengths
B. Weaknesses
C. Opportunities
D. Threats
Related Mcqs:
- The negative situational factors are part of?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats - The Companys strengths and weakness are evaluated in?
A. PEST analysis
B. SWOT analysis
C. Both a and b
D. None of above - The loss in sales because of poor quality raw materials have been used in production is concluded in companys?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats - After the idea generation through internal and external sources, the next step is?
A. idea screening
B. product screening
C. customer screening
D. raw material screening - The theme of the message content which triggers positive or negative emotions leads to purchase motivation is classified as?
A. emotional appeal
B. rational appeal
C. moral appeal
D. irrational appeal - The celebrity endorsements and objects that bring positive feeling in attitude formation of customer’s is classified in_________?
A. central cues
B. value cues
C. peripheral cues
D. value route - When customers evaluate more than one positive dimension separately, it is classified as__________?
A. segregate loss
B. segregate gains
C. integrate gains
D. integrate loss - A company’s internal environment considers?
A. Finance, Operations, purchasing
B. Research & Development (R&D)
C. Both a and b
D. None of the above - The value creating activities carried by internal departments of company are classified as?
A. Value chain
B. Value delivery network
C. Portfolio analysis
D. None of above - A company’s microenvironment, the ‘internal publics’ consists of?
A. workers and managers
B. Stockholders
C. Community organizations
D. Company’s lawyers
