A. idea screening
B. product screening
C. customer screening
D. raw material screening
Related Mcqs:
- The division of market as ‘baby boomers’, ‘Generation X’ and ‘Generation Y’ is example of?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - The ‘idea generation’ stage in new product development process does not include?
A. internal idea sources
B. external idea sources
C. crowd sourcing
D. on-boarding - The employees of company can also contribute in idea generation and this source can be best classified as?
A. internal idea sources
B. external idea sources
C. off shoring ideas
D. outdated ideas - When the new developed product concept is tested, the next immediate step is to?
A. develop market strategy
B. develop a testing technique
C. develop intermediaries
D. develop logistic network - In the new product development process, after the analysis of business the next step to be taken is?
A. test marketing
B. One channel marketing
C. penetration marketing
D. individual marketing - The forth step in personal selling process after completion of step consisting of approach is to?
A. prospecting and qualifying
B. follow up
C. closing
D. present and demonstrate - The third step in personal selling process after completion of pre-approach step is to?
A. prospecting and qualifying
B. handling objections
C. approach
D. presentation and demonstration - The information obtained from company’s network data sources is classified as?
A. internal databases
B. external databases
C. outsourced databases
D. both a and b - The sources and procedures use to get information about marketing development of every single day are the part of _________?
A. marketing intelligence system
B. market development system
C. market record system
D. market information system - The assessment of brand equity potential sources by tracking consumer knowledge structure is called __________?
A. direct approach
B. indirect approach
C. internal assessment
D. external assessment
