A. internal idea sources
B. external idea sources
C. off shoring ideas
D. outdated ideas
Related Mcqs:
- The division of market as ‘baby boomers’, ‘Generation X’ and ‘Generation Y’ is example of?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - The analysis of how customer experiences contribute to company’s competitive advantage is classified as __________?
A. customer’s metrics pathway
B. unit metrics pathway
C. stakeholder satisfaction pathway
D. company metrics pathway - The ‘idea generation’ stage in new product development process does not include?
A. internal idea sources
B. external idea sources
C. crowd sourcing
D. on-boarding - After the idea generation through internal and external sources, the next step is?
A. idea screening
B. product screening
C. customer screening
D. raw material screening - The process of involving the pool of communities for idea building such as customers, employees and even public at large is classified as?
A. crowdsourcing
B. internal sourcing
C. off sourcing
D. off shoring - The Company whose strategies are based on the idea of delivering superior brand value to its targeted segment is classified as?
A. competitor centered company
B. customer centered company
C. profit centered company
D. market centered company - An idea for a possible product that the company will offer is classified as?
A. product idea
B. product image
C. customer management
D. none of the above - The generation born before 1964 and after World War II is classified as?
A. generation X
B. generation Y
C. baby boomers
D. both a and b - If the product ideas source is company’s own research and development department, it is said to be?
A. internal idea sources
B. external idea sources
C. systematic idea sources
D. resourcing - If the company B sell its products through retailers and wholesalers then the channel used by company B is classified as
A. direct channel
B. indirect channel
C. flexible channel
D. static channel
