A. internal idea sources
B. external idea sources
C. systematic idea sources
D. resourcing
Related Mcqs:
- The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?
A. idea’s external sources
B. acquisition of ideas
C. primary sources
D. secondary sources - The loss in sales because of poor quality raw materials have been used in production is concluded in companys?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats - The Companys strengths and weakness are evaluated in?
A. PEST analysis
B. SWOT analysis
C. Both a and b
D. None of above - The major sources of ideas for product development comes from?
A. internal sources
B. external sources
C. product lines extension
D. both a and b - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The process of systematic search for gathering new product ideas is called?
A. idea generation
B. product generation
C. market development
D. business development - The type of product development which is systematic, holistic and not compartmentalized is said to be?
A. customer centered product development
B. team based product development
C. systematic product development
D. concentration based development - As soon as the ideas are shortlisted, the best idea leads to development of?
A. product concept
B. production phase
C. production screening
D. none of above - The research approaches in marketing research does not include?
A. experimental research
B. observational research
C. ethnographic research
D. survey research - The research instruments use in marketing research process do not include ________?
A. questionnaires
B. qualitative measures
C. technological devices
D. random sample
