The process of systematic search for gathering new product ideas is called?

Related Mcqs:

1. The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?

   A. idea’s external sources
   B. acquisition of ideas
   C. primary sources
   D. secondary sources

2. Step in the information search in the buying process, the milder search state is classified as_______?

   A. less attention
   B. heightened attention
   C. data attention
   D. research attention

3. A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?

   A. guarantees
   B. warranties
   C. labeling
   D. packaging

4. The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?

   A. left-market stretch
   B. down-market stretch
   C. up-market stretch
   D. Two-way stretch

5. The type of product development which is systematic, holistic and not compartmentalized is said to be?

   A. customer centered product development
   B. team based product development
   C. systematic product development
   D. concentration based development

6. If the product ideas source is company’s own research and development department, it is said to be?

   A. internal idea sources
   B. external idea sources
   C. systematic idea sources
   D. resourcing

7. The individual who represent company by performing selling, servicing, information gathering and prospecting is classified as?

   A. sales person
   B. promoting manager
   C. prospering manager
   D. persuasion manager

8. The systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called?

   A. promotion mix
   B. marketing communication mix
   C. strategic buyer behavior mix
   D. both a and b

9. The major sources of ideas for product development comes from?

   A. internal sources
   B. external sources
   C. product lines extension
   D. both a and b

10. The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of __________?

    A. product mix pricing
    B. line stretching pricing
    C. line filling pricing
    D. line deepening pricing