The type of product development which is systematic, holistic and not compartmentalized is said to be?

Related Mcqs:

1. A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?

   A. guarantees B. warranties C. labeling D. packaging...

2. The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?

   A. idea’s external sources B. acquisition of ideas C. primary sources D. secondary sources...

3. The process of systematic search for gathering new product ideas is called?

   A. idea generation B. product generation C. market development D. business development...

4. If the product ideas source is company’s own research and development department, it is said to be?

   A. internal idea sources B. external idea sources C. systematic idea sources D. resourcing...

5. The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?

   A. by-product pricing B. optional-feature pricing C. product line pricing D. Two-part pricing...

6. The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?

   A. left-market stretch B. down-market stretch C. up-market stretch D. Two-way stretch...

7. The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of __________?

   A. product mix pricing B. line stretching pricing C. line filling pricing D. line deepening pricing...

8. If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be __________?

   A. 4 B. 6 C. 24 D. 30...

9. The systematic planning for new products and customer driven strategy must be created for?

   A. finding and growing products B. delivering superior value C. gaining customer lifetime value D. all of above...

10. The systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called?

    A. promotion mix B. marketing communication mix C. strategic buyer behavior mix D. both a and b...