The major sources of ideas for product development comes from?

Related Mcqs:

1. The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?

   A. idea’s external sources B. acquisition of ideas C. primary sources D. secondary sources...

2. If the product ideas source is company’s own research and development department, it is said to be?

   A. internal idea sources B. external idea sources C. systematic idea sources D. resourcing...

3. A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?

   A. guarantees B. warranties C. labeling D. packaging...

4. The sources and procedures use to get information about marketing development of every single day are the part of _________?

   A. marketing intelligence system B. market development system C. market record system D. market information system...

5. The process of systematic search for gathering new product ideas is called?

   A. idea generation B. product generation C. market development D. business development...

6. As soon as the ideas are shortlisted, the best idea leads to development of?

   A. product concept B. production phase C. production screening D. none of above...

7. The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?

   A. by-product pricing B. optional-feature pricing C. product line pricing D. Two-part pricing...

8. The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?

   A. left-market stretch B. down-market stretch C. up-market stretch D. Two-way stretch...

9. The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of __________?

   A. product mix pricing B. line stretching pricing C. line filling pricing D. line deepening pricing...

10. If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be __________?

    A. 4 B. 6 C. 24 D. 30...