A. questionnaires
B. qualitative measures
C. technological devices
D. random sample
Related Mcqs:
- The research approaches in marketing research does not include?
A. experimental research
B. observational research
C. ethnographic research
D. survey research - The marketing research firms do not include _________?
A. syndicated research firms
B. custom marketing research firms
C. specialty line marketing firms
D. product alliance firms - The research instruments present to respondents consist a set of questions, are classified as __________?
A. technological devices
B. random sample
C. questionnaires
D. stratified sample - The first step in marketing research process is to
A. define problem
B. stating research objectives
C. deciding research approach
D. both A and B - The fourth step in the marketing research process is __________?
A. collecting the information
B. storing the findings
C. ignoring competitive prices
D. analyzing the marketing information - The second step in marketing research process is to __________?
A. develop research plan
B. defining research objectives
C. analyzing market offerings
D. storing the findings - The fifth step in the marketing research process is __________?
A. presenting the market data
B. presenting the findings
C. presenting the competitor’s offering
D. presenting marketing plan - The third step in the marketing research process is ___________?
A. collecting the information
B. analyzing the information
C. storing the findings
D. ignoring competitive prices - The last step in the marketing research process is to __________?
A. make the decision
B. plan next corporate plan
C. gather market data
D. deciding decision alternatives - The second step in marketing research process is?
A. define research objectives
B. develop research plan
C. implement research plan
D. none of above
