A. syndicated research firms
B. custom marketing research firms
C. specialty line marketing firms
D. product alliance firms
Related Mcqs:
- The research instruments use in marketing research process do not include ________?
A. questionnaires
B. qualitative measures
C. technological devices
D. random sample - The research approaches in marketing research does not include?
A. experimental research
B. observational research
C. ethnographic research
D. survey research - The types of conflict that can occur in marketing channels of a product does not include _________?
A. vertical channel conflict
B. horizontal channel conflict
C. sealed channel conflict
D. multi-channel conflict - In research, the questionnaire ‘closed-ended’ does not include ___________?
A. multiple choice question
B. rating scale question
C. Likert scale question
D. ranking scale question - The first step in marketing research process is to
A. define problem
B. stating research objectives
C. deciding research approach
D. both A and B - The fourth step in the marketing research process is __________?
A. collecting the information
B. storing the findings
C. ignoring competitive prices
D. analyzing the marketing information - The second step in marketing research process is to __________?
A. develop research plan
B. defining research objectives
C. analyzing market offerings
D. storing the findings - The fifth step in the marketing research process is __________?
A. presenting the market data
B. presenting the findings
C. presenting the competitor’s offering
D. presenting marketing plan - The last step in the marketing research process is to __________?
A. make the decision
B. plan next corporate plan
C. gather market data
D. deciding decision alternatives - The type of questions in marketing research questionnaire are ____________?
A. open -ended questions
B. close-ended questions
C. rating scale
D. both A and B
