A. experimental research
B. observational research
C. ethnographic research
D. survey research
Related Mcqs:
- The research instruments use in marketing research process do not include ________?
A. questionnaires
B. qualitative measures
C. technological devices
D. random sample - The marketing research firms do not include _________?
A. syndicated research firms
B. custom marketing research firms
C. specialty line marketing firms
D. product alliance firms - The decision made about the research approaches, data sources and sampling plan is included in__________?
A. research plan development
B. problem definition
C. deciding mission statement
D. reporting of findings - In research, the questionnaire ‘closed-ended’ does not include ___________?
A. multiple choice question
B. rating scale question
C. Likert scale question
D. ranking scale question - The sustainable marketing principles does not include?
A. consumer oriented marketing
B. customer value marketing
C. innovative marketing
D. inbound ⁄ outbound marketing - The types of conflict that can occur in marketing channels of a product does not include _________?
A. vertical channel conflict
B. horizontal channel conflict
C. sealed channel conflict
D. multi-channel conflict - In marketing research, asking preferences and questions about buying behavior is example of?
A. experimental research
B. ethnographic research
C. observational research
D. survey research - The second step in marketing research process is?
A. define research objectives
B. develop research plan
C. implement research plan
D. none of above - The third step in the marketing research process is ___________?
A. collecting the information
B. analyzing the information
C. storing the findings
D. ignoring competitive prices - The type of questions in marketing research questionnaire are ____________?
A. open -ended questions
B. close-ended questions
C. rating scale
D. both A and B
