A. generation X
B. generation Y
C. baby boomers
D. both a and b
Related Mcqs:
- The division of market as ‘baby boomers’, ‘Generation X’ and ‘Generation Y’ is example of?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - The generation born following ‘baby boomers’ is known as?
A. generation X
B. generation Y
C. Both a and b
D. none of above - The employees of company can also contribute in idea generation and this source can be best classified as?
A. internal idea sources
B. external idea sources
C. off shoring ideas
D. outdated ideas - The ‘idea generation’ stage in new product development process does not include?
A. internal idea sources
B. external idea sources
C. crowd sourcing
D. on-boarding - After the idea generation through internal and external sources, the next step is?
A. idea screening
B. product screening
C. customer screening
D. raw material screening - The step of personal selling process in which the sales person learns about potential buyer before making a call for sale is classified as?
A. pre-approach
B. sales nomination
C. qualifying
D. prospecting - The trial amount of any market offering for limited time before full introduction in market is classified as?
A. premium
B. advertising specialties
C. sample
D. coupon - The marketing response comes into action before a change takes place is classified as ___________?
A. responsive anticipation
B. creative anticipation
C. geographical anticipation
D. selective anticipation - The kind of qualities that buyers used to evaluate before purchasing the product are classified as __________?
A. search qualities
B. credence qualities
C. experience qualities
D. minor qualities - The price increasing technique in which customers are asked to pay today’s price as well as inflation increased before delivery of goods is classified as ___________?
A. escalator clauses
B. reduction of discounts
C. unbundling
D. delayed quotation pricing
