A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
Related Mcqs:
- The generation born following ‘baby boomers’ is known as?
A. generation X
B. generation Y
C. Both a and b
D. none of above - The division of market on the basis of separate needs and behaviors is called?
A. market segmentation
B. targeting
C. differentiation
D. positioning - The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - The customer market division done on the basis of ‘compulsive, ambitious and outgoing customers’ classified as?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - The division of target market such as upper uppers, upper lowers, middle class and working class are the classic examples of__________?
A. internal factors
B. external factors
C. social classes
D. economic variables - Considering competitive positions, the firm other than market leader who is fighting hard in its industry to increase market share is classified as?
A. market follower
B. market niche
C. market challenger
D. market leader - The trial amount of any market offering for limited time before full introduction in market is classified as?
A. premium
B. advertising specialties
C. sample
D. coupon - The market forecast shows the market demand which is ___________?
A. expected
B. maximum
C. minimum
D. None of above - The price cut technique which results in increasing market share but less loyal customers in market is classified as ___________?
A. low-quality trap
B. fragile-market-share trap
C. shallow-pockets trap
D. price-war traps - When any firm sells its market offering too many different market segments, it is classified as _________?
A. product specialization
B. market specialization
C. single product concentration
D. mass customization
