The potential and attractive target market are classified as __________?

Related Mcqs:

1. In the buyer decision process, the percentage of potential customers in a given target market is called __________?

   A. customer funnel
   B. company funnel
   C. marketing funnel
   D. retailers funnel

2. The research which is used to describe market potential of any market offering is best classified as?

   A. casual research
   B. exploratory research
   C. descriptive research
   D. both a and c

3. The estimation of potential buyers and estimation of potential purchases is classified as ____________?

   A. multiple-factor index method
   B. chain-ratio method
   C. market-buildup method
   D. demand-buildup method

4. All the activities that define the target markets and potential customer’s is the part of _________?

   A. customer relationship management
   B. the strategic management process
   C. customer acquisition process
   D. the new-offering process

5. The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?

   A. straight product marketing
   B. product adaptation marketing
   C. standardized global marketing
   D. adapted global marketing

6. The detailed description of products, target market, competitors and customer value proposition is classified as?

   A. write-up
   B. write-down
   C. follow-up
   D. none of above

7. The process of segmenting the market and identifying which segments to target is classified as?

   A. market segmentation
   B. targeting the market
   C. undifferentiated marketing
   D. differentiated marketing

8. The approach in which company first selects its target market and manages supply chain from that point in backward direction is classified as _________?

   A. demand chain planning
   B. supply chain planning
   C. predatory planning
   D. hybrid planning

9. The comparison of potential and current market share yields __________?

   A. share penetration index
   B. profit penetration index
   C. price penetration index
   D. market demand index

10. The process of defining the focus of selling to potential market is called __________?

    A. strategic market definition
    B. financial market definition
    C. target market definition
    D. business analysis definition