The approach in which company first selects its target market and manages supply chain from that point in backward direction is classified as _________?

Related Mcqs:

1. The network of company’s supply chain and its customers is called?

   A. Value chain
   B. Value delivery network
   C. Both a and b
   D. None of above

2. The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?

   A. straight product marketing
   B. product adaptation marketing
   C. standardized global marketing
   D. adapted global marketing

3. In the supply chain view, the destination point of the company is _____________?

   A. sales agents
   B. markets
   C. broker firms
   D. escalator

4. The planning system which manages human resources, manufacturing, raw material purchasing and cash flow in the form of network is classified as ________?

   A. functional resource planning
   B. predatory resource planning
   C. enterprise resource planning
   D. hybrid resource planning

5. The company marketing mix that target market segments very broadly is called?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

6. The concept of logistics which focuses on teamwork in the whole supply chain management to maximize performance of a distribution system is classified as?

   A. integrated logistics management
   B. intermodal logistics management
   C. intra-modal logistics management
   D. exclusive logistics management

7. The way of designing international channels to manage entire supply chain which leads to global value delivery network is classified as?

   A. whole strategic view
   B. whole channel view
   C. whole product adaptation
   D. whole communication adaptation

8. When any firm sells its market offering too many different market segments, it is classified as _________?

   A. product specialization
   B. market specialization
   C. single product concentration
   D. mass customization

9. The Company who follows balanced approach to both competitors and customers while designing its strategies is classified as?

   A. market centered company
   B. competitor centered company
   C. customer centered company
   D. profit centered company

10. If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?

    A. mass marketing
    B. segmented marketing
    C. niche marketing
    D. micromarketing