All the activities that define the target markets and potential customer’s is the part of _________?

Related Mcqs:

1. In the buyer decision process, the percentage of potential customers in a given target market is called __________?

   A. customer funnel
   B. company funnel
   C. marketing funnel
   D. retailers funnel

2. The number of customers or potential customers who will help in company’s growth is classified as __________?

   A. customer’s base
   B. retailer’s base
   C. distributor’s base
   D. marketer’s base

3. The potential and attractive target market are classified as __________?

   A. traditionalist
   B. savvy shoppers
   C. overwhelmed
   D. non-enthusiast

4. The procedure of arranging a product to occupy distinct place in target customers mind is called?

   A. Market segmentation
   B. Targeting
   C. Differentiation
   D. Positioning

5. The customized products and services for customers and interaction to individual customers are the part of _________?

   A. retailer’s management
   B. customer relationship management
   C. Company relationship management
   D. supplier management

6. The estimation of potential buyers and estimation of potential purchases is classified as ____________?

   A. multiple-factor index method
   B. chain-ratio method
   C. market-buildup method
   D. demand-buildup method

7. The ‘customer markets’ & ‘publics’ are included in company’s environment calledThe ‘customer markets’ & ‘publics’ are included in company’s environment called?

   A. Macro environment
   B. Microenvironment
   C. Both a and b
   D. None of above

8. The tendency to which experiences of potential customers fits with the innovation is called?

   A. relative advantage
   B. divisibility
   C. communicability
   D. compatibility

9. The tendency to which experiences of potential customers fits with the innovation is called?

   A. relative advantage
   B. divisibility
   C. communicability
   D. compatibility

10. In the personal selling process, the step which consists of identifying potential customers is classified as?

    A. presenting quota
    B. demonstrating quota
    C. prospecting
    D. qualifying