A. perceived relevance
B. relevance
C. perceived appropriateness
D. energized relevance
Related Mcqs:
- In BVA, the measurement of loyalty perceptions and how well brand is respected is classified as __________?
A. esteem
B. perceived esteem
C. energized esteem
D. energized similarities - In BVA, the measurement of customer’s awareness of brand is classified as ____________?
A. knowledge
B. perceived knowledge
C. energized knowledge
D. brand knowledge - In BVA, the degree through which the brand is seen different with its perceived leadership and momentum is classified as _________?
A. energized differentiation
B. energized similarities
C. perceived differences
D. perceived similarities - The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?
A. strivers
B. non-strivers
C. non-believers
D. believers - When the companies combine existing brand with new brands, the brands are called __________?
A. parent brand
B. product extension
C. brand extension
D. sub-brand - The relatively high priced brands offer by company are classified as ________?
A. low end prestige
B. high end prestige
C. open end prestige
D. close end prestige - The drivers that differentiate and identify the brands are classified as ________?
A. brand elements
B. brand emotions
C. brand conversation
D. brand judgments - In branding, when two or more well perceived brands collaborate together to market product is classified as ________?
A. co-branding
B. mix branding
C. optional branding
D. line fill branding - When the customer chooses the brands on its own perception for important attributes, it is classified as__________?
A. eliminating heuristic
B. heuristics
C. conjunctive heuristic
D. lexicographic heuristics - In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?
A. brand advantage
B. brand presence
C. brand performance
D. brand decline
