A. brand elements
B. brand emotions
C. brand conversation
D. brand judgments
Related Mcqs:
- The name, symbol, design or combination of all of these with intention to differentiate products is classified as ________?
A. brand
B. value products
C. customized brands
D. super brands - The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?
A. strivers
B. non-strivers
C. non-believers
D. believers - The process through which large organizations identify, choose and evaluate among the range of brands is classified as________?
A. small buying
B. procedure buying
C. organizational buying
D. large buying - When the companies combine existing brand with new brands, the brands are called __________?
A. parent brand
B. product extension
C. brand extension
D. sub-brand - The product or service that can be differentiate the competitors but can satisfy the same need is classified as _________?
A. customized brands
B. super brands
C. brand
D. value products - The relatively high priced brands offer by company are classified as ________?
A. low end prestige
B. high end prestige
C. open end prestige
D. close end prestige - In branding, when two or more well perceived brands collaborate together to market product is classified as ________?
A. co-branding
B. mix branding
C. optional branding
D. line fill branding - In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?
A. brand advantage
B. brand presence
C. brand performance
D. brand decline - The low priced brands in the brand portfolio of particular Company are classified as _______?
A. traffic builders
B. fighter brands
C. flankers
D. competing brands - When the bands are introduced to compete with the competitors thus the brands are classified as __________?
A. flankers
B. competitive
C. variant brand
D. sub variant brands
