The name, symbol, design or combination of all of these with intention to differentiate products is classified as ________?

Related Mcqs:

1. The drivers that differentiate and identify the brands are classified as ________?

   A. brand elements B. brand emotions C. brand conversation D. brand judgments...

2. The product or service that can be differentiate the competitors but can satisfy the same need is classified as _________?

   A. customized brands B. super brands C. brand D. value products...

3. In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called?

   A. need recognition B. information search C. purchase decision D. both b and c...

4. The factors that influence the purchase decision and purchase intention are __________?

   A. unanticipated situational factors B. attitudes of others C. anticipated factors D. both A and B...

5. A level which defines the respondent’s intention to buy __________?

   A. intention-to-buy scale B. ranking scale C. Two option answer D. least important scale...

6. The tendency to which existing products appears less superior compared to innovative products is classified as?

   A. relative advantage B. divisibility C. communicability D. compatibility...

7. The products that customers buy after comparing suitability of products are classified as?

   A. non-shopping products B. shopping products C. specialty products D. unsought products...

8. The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________?

   A. pull strategy B. bundle strategy C. shallow strategy D. push strategy...

9. The pricing strategy which provides the right combination of good service and quality at fair price is classified as?

   A. good value pricing B. cost plus pricing C. value added pricing D. quality based pricing...

10. The reduction in price awarded to customers who buy products in large volumes is classified as ________?

    A. unbundling B. delayed quotation pricing C. reduction of discounts D. reduction of discounts...