A. intention-to-buy scale
B. ranking scale
C. Two option answer
D. least important scale
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Related Mcqs:
- The research instruments present to respondents consist a set of questions, are classified as __________?
- A. technological devices B. random sample C. questionnaires D. stratified sample...
- The technique of asking respondents for completing presented sentences is said to be ____________?
- A. completely unstructured B. word association C. sentence completion D. thematic appreciation test...
- The technique in which respondents are presented with a picture and to write what they think about the picture is called?
- A. thematic appreciation test B. story appreciation test C. graphic appreciation test D. word appreciation test...
- In close-ended question, the statement which allows the respondents to show the agreement/disagreement is classified as ___________?
- A. multiple choice B. dichotomous C. semantic differential D. Likert scale...
- The type of question which consists of an importance scale for some attributes and respondents is classified as ________?
- A. semantic differential B. importance scale C. multidimensional scale D. least important scale...
- The technique in which respondents were asked to make meaning out of an ambiguous stimulus is classified as _________?
- A. projective techniques B. graphic projection C. situation projection D. picture projection...
- The technique of asking respondents to complete the given story is called _________?
- A. sentence completion B. story completion C. completely unstructured D. word association...
- The factors that influence the purchase decision and purchase intention are __________?
- A. unanticipated situational factors B. attitudes of others C. anticipated factors D. both A and B...
- The level of ease to which it is made easy for the customer’s to buy goods is classified as ___________?
- A. spatial convenience B. lot convenience C. jobber convenience D. interactive convenience...
- In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called?
- A. need recognition B. information search C. purchase decision D. both b and c...
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