A. semantic differential
B. importance scale
C. multidimensional scale
D. least important scale
Related Mcqs:
- The type of question which consists of rating to some attributes from “poor” to “excellent” is said to be _____________?
A. rating scale
B. ranking scale
C. distribution scale
D. intention scale - In close-ended question, the statement which allows the respondents to show the agreement/disagreement is classified as ___________?
A. multiple choice
B. dichotomous
C. semantic differential
D. Likert scale - In close-ended question in which the question with three or more possible answers is classified as ________?
A. semantic differential
B. Likert scale
C. multiple choice
D. dichotomous - The comparison of brands attributes and elimination of attributes with minimum acceptable cutoffs by the customer is classified as__________?
A. lexicographic heuristics
B. eliminating-by-acceptance heuristic
C. heuristics
D. conjunctive heuristic - In close-ended question, the use of scale having two bipolar words to record response of respondent’s is classified as _________?
A. semantic differential
B. Likert scale
C. multiple choice
D. dichotomous - The close-ended question in which each question have two possible answers are _____________?
A. dichotomous
B. multiple choice
C. Likert scale
D. semantic differential - The small scale wholesalers that sell products to retailers operating on small scale is classified as _________?
A. jobbers
B. shoppers
C. market stoppers
D. brokers - The type of question in which a respondent can answer in unlimited ways is classified as _________?
A. completely unstructured
B. word association
C. sentence completion
D. story completion - The technique in which respondents were asked to make meaning out of an ambiguous stimulus is classified as _________?
A. projective techniques
B. graphic projection
C. situation projection
D. picture projection - The research instruments present to respondents consist a set of questions, are classified as __________?
A. technological devices
B. random sample
C. questionnaires
D. stratified sample
