A. rating scale
B. ranking scale
C. distribution scale
D. intention scale
Related Mcqs:
- The type of question which consists of an importance scale for some attributes and respondents is classified as ________?
A. semantic differential
B. importance scale
C. multidimensional scale
D. least important scale - The close-ended question in which each question have two possible answers are _____________?
A. dichotomous
B. multiple choice
C. Likert scale
D. semantic differential - The comparison of brands attributes and elimination of attributes with minimum acceptable cutoffs by the customer is classified as__________?
A. lexicographic heuristics
B. eliminating-by-acceptance heuristic
C. heuristics
D. conjunctive heuristic - In close-ended question in which the question with three or more possible answers is classified as ________?
A. semantic differential
B. Likert scale
C. multiple choice
D. dichotomous - The type of question in which a respondent can answer in unlimited ways is classified as _________?
A. completely unstructured
B. word association
C. sentence completion
D. story completion - The type of question in questionnaire in which all possible choices are given is________?
A. open ended question
B. close ended question
C. Both a and b
D. none of above - In sampling plan, the question ‘how many people the Company should survey’ is the part of _____________?
A. sampling size
B. sampling unit
C. sampling scale
D. sampling procedure - To reduce the attributes uncertainty, the customer’s try to find the products with__________?
A. discounts
B. lesser prices
C. warranties
D. low demands - The brand attributes associations that are not unique but similar to some other brands are classified as __________?
A. points of disparity
B. points of parity
C. points of difference
D. similar attributes - The attributes that are valued by the customers are classified as ___________?
A. customer leverage advantage
B. customer advantage
C. competitor inspired advantage
D. relied advantage
