A. discounts
B. lesser prices
C. warranties
D. low demands
Related Mcqs:
- The comparison of brands attributes and elimination of attributes with minimum acceptable cutoffs by the customer is classified as__________?
A. lexicographic heuristics
B. eliminating-by-acceptance heuristic
C. heuristics
D. conjunctive heuristic - The attributes that are valued by the customers are classified as ___________?
A. customer leverage advantage
B. customer advantage
C. competitor inspired advantage
D. relied advantage - The customized products and services for customers and interaction to individual customers are the part of _________?
A. retailer’s management
B. customer relationship management
C. Company relationship management
D. supplier management - The products that customers buy after comparing suitability of products are classified as?
A. non-shopping products
B. shopping products
C. specialty products
D. unsought products - The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?
A. customer value analysis
B. corporate image analysis
C. strategic behavior analysis
D. benchmarking - The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as?
A. attainable segment
B. measureable segment
C. accessible segment
D. substantial segment - The marketing in which product is described to customers with air television spots providing customers with toll free numbers or Website to order is called?
A. kiosk marketing
B. offline marketing
C. telephone marketing
D. direct response TV marketing - The short term benefit given to the customers to attract more customers is called?
A. sales promotion
B. inbound promotion
C. outbound promotion
D. organizational promotion - The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?
A. idea’s external sources
B. acquisition of ideas
C. primary sources
D. secondary sources - The number of customers or potential customers who will help in company’s growth is classified as __________?
A. customer’s base
B. retailer’s base
C. distributor’s base
D. marketer’s base