The technique of asking respondents to complete the given story is called _________?

Related Mcqs:

1. The technique of asking respondents for completing presented sentences is said to be ____________?

   A. completely unstructured
   B. word association
   C. sentence completion
   D. thematic appreciation test

2. The technique in which respondents are presented with a picture and to write what they think about the picture is called?

   A. thematic appreciation test
   B. story appreciation test
   C. graphic appreciation test
   D. word appreciation test

3. The technique in which respondents were asked to make meaning out of an ambiguous stimulus is classified as _________?

   A. projective techniques
   B. graphic projection
   C. situation projection
   D. picture projection

4. The technique of asking in which the researcher is asked to write first word to come in mind is classified as ____________?

   A. word appreciation test
   B. graphic appreciation test
   C. completely unstructured
   D. word association

5. In close-ended question, the statement which allows the respondents to show the agreement/disagreement is classified as ___________?

   A. multiple choice
   B. dichotomous
   C. semantic differential
   D. Likert scale

6. The type of question which consists of an importance scale for some attributes and respondents is classified as ________?

   A. semantic differential
   B. importance scale
   C. multidimensional scale
   D. least important scale

7. The research instruments present to respondents consist a set of questions, are classified as __________?

   A. technological devices
   B. random sample
   C. questionnaires
   D. stratified sample

8. In marketing research, asking preferences and questions about buying behavior is example of?

   A. experimental research
   B. ethnographic research
   C. observational research
   D. survey research

9. The technique in which the people create picture of collage or other drawings to depict consumer’s perceptions is called _________?

   A. visualizations
   B. personifications
   C. laddering
   D. associations

10. The technique that helps the researchers to explore customer’s perceptions about product and brand is called ___________?

    A. open-ended questionnaire
    B. close-ended questionnaire
    C. quantitative measures
    D. qualitative measures