A. customized brands
B. super brands
C. brand
D. value products
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Related Mcqs:
- The product or service that can satisfy a need or want is called?
- A. market offering B. marketing mix C. market segmentation D. target market...
- The drivers that differentiate and identify the brands are classified as ________?
- A. brand elements B. brand emotions C. brand conversation D. brand judgments...
- The name, symbol, design or combination of all of these with intention to differentiate products is classified as ________?
- A. brand B. value products C. customized brands D. super brands...
- According to service quality model, the ability to provide the service accurately and dependably is classified as __________?
- A. empathy B. reliability C. responsiveness D. assurance...
- A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
- A. guarantees B. warranties C. labeling D. packaging...
- The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?
- A. by-product pricing B. optional-feature pricing C. product line pricing D. Two-part pricing...
- The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?
- A. left-market stretch B. down-market stretch C. up-market stretch D. Two-way stretch...
- The pricing technique according to which company charges it’s customers on the basis of prices competitors is classified as _________?
- A. value pricing B. perceived pricing C. going rate pricing D. high low pricing...
- The kind of pricing in which prices are set below the cost temporarily and intentionally to destroy the competitors is classified as _________?
- A. non-predatory pricing B. predatory pricing C. descriptive pricing D. augmented pricing...
- The determinants of service quality in service-quality model includes ____________?
- A. reliability and empathy B. responsiveness C. assurance and tangibles D. all of the above...
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