The process through which large organizations identify, choose and evaluate among the range of brands is classified as________?

Related Mcqs:

1. In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is?

   A. need recognition B. information search C. evaluation of alternatives D. both b and c...

2. The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?

   A. strivers B. non-strivers C. non-believers D. believers...

3. The drivers that differentiate and identify the brands are classified as ________?

   A. brand elements B. brand emotions C. brand conversation D. brand judgments...

4. When the companies combine existing brand with new brands, the brands are called __________?

   A. parent brand B. product extension C. brand extension D. sub-brand...

5. In business buying process, the group who furnish the information to evaluate alternatives is classified as?

   A. user B. influencer C. decider and gatekeeper D. buyer...

6. The brands used by retailers or distributors to attract large number of customer’s are classified as __________?

   A. extract brands B. bait brands C. retained brands D. lifetime brands...

7. The large societal forces that affects organizations close factors are known as?

   A. Microenvironment B. Macro environment C. Organizations environment D. Market environment...

8. The process about how the individual customer come to know about the market offering, is classified as________?

   A. total set of brands B. brands awareness C. consideration set D. availability set...

9. The highly involved consumer buying behavior and customers perceive fewer differences among brands is called?

   A. complex buying behavior B. variety seeking buying behavior C. dissonance reducing buying behavior D. habitual buying behavior...

10. The qualities of product that are hard for buyers to evaluate even after purchasing the product are classified as __________?

    A. minor qualities B. search qualities C. credence qualities D. experience qualities...