The brands used by retailers or distributors to attract large number of customer’s are classified as __________?

Related Mcqs:

1. The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?

   A. idea’s external sources
   B. acquisition of ideas
   C. primary sources
   D. secondary sources

2. The concept which states that new retailers begin as low price and low margin retailers and then covert into high priced retailers they have replaced is called?

   A. wheel of mega retailers
   B. wheel of retailing concept
   C. cycle of retailers
   D. retailers discount concept

3. The short term benefit given to the customers to attract more customers is called?

   A. sales promotion
   B. inbound promotion
   C. outbound promotion
   D. organizational promotion

4. In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.

   A. Customer value
   B. Customer delight
   C. total service solution
   D. intangible benefit(s)

5. The promotional pricing technique adopted by retailers and lowering selling prices of well-known brands is classified as ___________?

   A. loss leader pricing
   B. cash rebates
   C. special customer pricing
   D. special event pricing

6. The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?

   A. strivers
   B. non-strivers
   C. non-believers
   D. believers

7. When the companies combine existing brand with new brands, the brands are called __________?

   A. parent brand
   B. product extension
   C. brand extension
   D. sub-brand

8. The retailers that follow the pattern of “locate-compare-select” to serve their customers are classified as?

   A. full-service retailers
   B. self-service retailers
   C. limited service retailers
   D. super retailers

9. The retailers that provide more specialty goods than others and therefore provide more assistance to customers while shopping are classified as?

   A. limited service retailers
   B. super retailers
   C. full-service retailers
   D. self-service retailers

10. The market segmented on the basis of ‘loyalty status of customers toward brands’ is best classified as?

    A. geographic segmentation
    B. demographic segmentation
    C. psychographic segmentation
    D. behavioral segmentation