A. limited service retailers
B. super retailers
C. full-service retailers
D. self-service retailers
Related Mcqs:
- The shopping goods that are similar in quality and have different prices to justify the comparisons of shopping goods are classified as ____________?
A. homogeneous shopping goods
B. heterogeneous shopping goods
C. impulse shopping goods
D. emergency shopping goods - The concept which states that new retailers begin as low price and low margin retailers and then covert into high priced retailers they have replaced is called?
A. wheel of mega retailers
B. wheel of retailing concept
C. cycle of retailers
D. retailers discount concept - The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?
A. idea’s external sources
B. acquisition of ideas
C. primary sources
D. secondary sources - The retailer store which carries deep assortment of specialty product line and customers are served by knowledgeable staff is classified as?
A. category killer
B. discount killer
C. limited inbound retailers
D. limited outbound retailers - In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.
A. Customer value
B. Customer delight
C. total service solution
D. intangible benefit(s) - The shopping goods that differs on the basis of services and features rather than price are classified as __________?
A. emergency shopping goods
B. homogeneous shopping goods
C. heterogeneous shopping goods
D. impulse shopping goods - The retailers that follow the pattern of “locate-compare-select” to serve their customers are classified as?
A. full-service retailers
B. self-service retailers
C. limited service retailers
D. super retailers - The kind of products that does not provide immediate satisfaction neither provide long term benefits to consumers are classified as?
A. deficient products
B. pleasing products
C. salutary products
D. desirable products - The kind of products that does not provide immediate satisfaction but provide long term benefits to consumers are classified as?
A. deficient products
B. pleasing products
C. salutary products
D. desirable products - The kind of joint venture in which company signs agreement with foreign producers to provide services or manufacture goods is classified as?
A. investment ownership
B. contract manufacturing
C. joint ownership
D. management contracting
