A. user
B. influencer
C. decider and gatekeeper
D. buyer
Related Mcqs:
- In business buying process, the group who manage and control information flow is classified as?
A. user
B. influencer
C. decider
D. gatekeeper - The integrated system which consists of consumer needs analysis, identifying alternatives, setting objectives and evaluating alternatives is classified as?
A. marketing channel design
B. intermediary channel design
C. horizontal channel design
D. vertical channel design - The individuals or groups that influence buying decision and provide information of alternatives are classified as_________?
A. users
B. influencers
C. deciders
D. initiators - In business buying process, the group who has formal authority of supplier selection is classified as?
A. user
B. influencer
C. decider and gatekeeper
D. buyer - In business buying process, the group having informal or formal power of approving suppliers is classified as?
A. user
B. influencer
C. decider and gatekeeper
D. buyer - The group of independent retailers that are engaged in group buying and are sponsored by group of wholesalers is considered as?
A. involuntary franchising
B. voluntary chain
C. involuntary chain
D. voluntary franchising - Step in the information search in the buying process, the milder search state is classified as_______?
A. less attention
B. heightened attention
C. data attention
D. research attention - The process through which large organizations identify, choose and evaluate among the range of brands is classified as________?
A. small buying
B. procedure buying
C. organizational buying
D. large buying - In the buying process, the group that have direct impact on customers is classified as____________?
A. membership groups
B. primary groups
C. secondary groups
D. both A and B - In the buying process, the group that have indirect impact on consumers is classified as __________?
A. primary groups
B. secondary groups
C. membership groups
D. formal groups
