A. customer multiplier
B. program multiplier
C. market multiplier
D. customer multiplier
Related Mcqs:
- The extent in which value in created in customer’s mind and affects market performance is considered as __________?
A. market multiplier
B. customer multiplier
C. customer multiplier
D. program multiplier - In value stages, the shareholder value must consider ________?
A. attachment
B. product and trade
C. price premiums
D. market capitalization - The stage which describes the extent of customer relationship and feels ‘in sync’ in it is best considered as _______?
A. brand emotions
B. brand conversation
C. brand judgments
D. brand resonance - The report on company’s past performance which indicates current value of the brand is considered as __________?
A. brand stature
B. brand value
C. brand awareness
D. brand knowledge - The strategic business unit with low market share and high market growth is considered as?
A. Cash Cows
B. Stars
C. Dogs
D. Question marks - The maximum current profit, market skimming, product quality leadership and market share are considered as the techniques of _________?
A. determining demand
B. select pricing objective
C. analyzing prices of competitor’s
D. estimating costs - In the graph of market demand function, the different companies marketing expenditures are shown on the ___________?
A. horizontal axis
B. vertical axis
C. market equilibrium point
D. Company’s equilibrium point - The company may expand its share in market is shown in share-penetration index, which is _____________?
A. low market penetration index
B. high market penetration index
C. fixed index
D. zero index - In value stages, the brand performance must consider _________?
A. price elasticity
B. associations
C. communications
D. risk profile - The arrangement of different market performance measures as a single display to monitor results is classified as?
A. Return on investment
B. Marketing dashboard
C. Marketing scorecard
D. Both a and b
