A. brand stature
B. brand value
C. brand awareness
D. brand knowledge
Related Mcqs:
- The brand which is result of extension in brand or sub-brand is classified as __________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?
A. presence
B. brand relevance
C. performance
D. advantage - The loss in sales because of poor quality raw materials have been used in production is concluded in companys?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats - The Companys strengths and weakness are evaluated in?
A. PEST analysis
B. SWOT analysis
C. Both a and b
D. None of above - The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?
A. brand value chain
B. company supply chain
C. direct supply chain
D. indirect supply chain - The extent to which value shown by market performance is shown in shareholder value is considered as ________?
A. customer multiplier
B. program multiplier
C. market multiplier
D. customer multiplier - In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?
A. brand advantage
B. brand presence
C. brand performance
D. brand decline - The brand knowledge differential effects on consumer mind with the help of marketing of the specific brand is considered as _________?
A. marketer’s brand equity
B. customer based brand equity
C. knowledge based equity
D. effective brand equity - In value stages, the brand performance must consider _________?
A. price elasticity
B. associations
C. communications
D. risk profile - The extent in which value in created in customer’s mind and affects market performance is considered as __________?
A. market multiplier
B. customer multiplier
C. customer multiplier
D. program multiplier
