A. Return on investment
B. Marketing dashboard
C. Marketing scorecard
D. Both a and b
Related Mcqs:
- The arrangement of vertical management system which integrates stages of distribution and production under single umbrella is classified as?
A. administered VMS
B. full time VMS
C. contractual VMS
D. corporate VMS - The kind of channel arrangement in which the retailers, wholesalers and producers act as a single system is classified as?
A. conventional distribution channel
B. horizontal marketing system
C. vertical marketing system
D. static distribution channel - If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The kind of advertising that appears while consumers are browsing internet such as search related ads, online classifieds and display ads is classified as?
A. inbound advertising
B. outbound advertising
C. online advertising
D. buzz advertising - The major media channels such as print, display, online and broadcast are classified as?
A. non-personal communication channels
B. non-emotional communication channels
C. personal communication channels
D. irrational communication channels - The kind of channel arrangement which involves one or more than one independent wholesalers, producers and retailers is classified as?
A. vertical marketing system
B. static distribution channel
C. conventional distribution channel
D. horizontal marketing system - The arrangement of vertical management system in which non-dependent firms for production and distribution works together through contracts is classified as?
A. full time VMS
B. contractual VMS
C. administered VMS
D. corporate VMS - The research which is used to describe market potential of any market offering is best classified as?
A. casual research
B. exploratory research
C. descriptive research
D. both a and c - The price cut technique which results in increasing market share but less loyal customers in market is classified as ___________?
A. low-quality trap
B. fragile-market-share trap
C. shallow-pockets trap
D. price-war traps - When any firm sells its market offering too many different market segments, it is classified as _________?
A. product specialization
B. market specialization
C. single product concentration
D. mass customization
