A. seasonal allowances
B. trade-off allowances
C. promotional allowances
D. trade-in allowances
Related Mcqs:
- The extra payment awarded to resellers for their participation in special programs is classified as __________?
A. allowance
B. offset discount
C. seasonal discount
D. equalizing discount - The method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as?
A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method - The information which is collected from sales dealers, sales displays and advertising is classified as ____________?
A. personal sources
B. commercial sources
C. public sources
D. experimental sources - The sales promotion tool through which resellers are persuaded to carry brand, provide shelf space, promote advertising and push to final buyers is classified as?
A. point of purchase promotion
B. trade promotion
C. event promotion
D. off deal promotion - The kind of information consumer obtains from advertising campaigns and sales people is classified as?
A. personal sources
B. commercial sources
C. experiential sources
D. all of above - In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.
A. Brand image
B. Distribution
C. Promotion
D. Price - The systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called?
A. promotion mix
B. marketing communication mix
C. strategic buyer behavior mix
D. both a and b - The sales force structure in which a sales representative is assigned to geographical area is allocated to sell product line in specific area is classified as?
A. customer sales force structure
B. product sales force structure
C. indirect sales force structure
D. territorial sales force structure - The sales force structure in which a sales representatives works to sell specific items of product line is classified as?
A. indirect sales force structure
B. territorial sales force structure
C. customer sales force structure
D. product sales force structure - The industries such as media buying, energy management and advertising agencies are classified as_______?
A. geographical hubs
B. functional hubs
C. vertical hubs
D. horizontal hubs
