A. personal sources
B. commercial sources
C. experiential sources
D. all of above
Related Mcqs:
- The kind of information consumer obtains from mass media and internet searches classified as?
A. personal sources
B. commercial sources
C. public sources
D. all of above - The kind of allowances that are made to reward dealers for participating in support programs and other advertising campaigns are called?
A. optional product allowances
B. seasonal allowances
C. functional allowances
D. promotional allowances - The type of information consumer obtains by using and examining the product is classified as?
A. experiential sources
B. commercial sources
C. public sources
D. all of above - The information which is collected from sales dealers, sales displays and advertising is classified as ____________?
A. personal sources
B. commercial sources
C. public sources
D. experimental sources - The method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as?
A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method - The kind of sales people who travel to call all the customers in field is classified as?
A. inside sales force
B. outside sales force
C. channel intermediaries
D. nominal sales force - The kind of strategy which is used by the company to achieve advertising objectives is classified as?
A. advertising strategy
B. advertising objective
C. advertising messages
D. advertising budget - The kind of advertising that appears while consumers are browsing internet such as search related ads, online classifieds and display ads is classified as?
A. inbound advertising
B. outbound advertising
C. online advertising
D. buzz advertising - The sales promotion tool through which resellers are persuaded to carry brand, provide shelf space, promote advertising and push to final buyers is classified as?
A. point of purchase promotion
B. trade promotion
C. event promotion
D. off deal promotion - The extra payment awarded for sales program and advertising is classified as ___________?
A. seasonal allowances
B. trade-off allowances
C. promotional allowances
D. trade-in allowances
