A. personal sources
B. commercial sources
C. public sources
D. all of above
Related Mcqs:
- The kind of information consumer obtains from advertising campaigns and sales people is classified as?
A. personal sources
B. commercial sources
C. experiential sources
D. all of above - The type of information consumer obtains by using and examining the product is classified as?
A. experiential sources
B. commercial sources
C. public sources
D. all of above - The information is collected from consumer rating organizations and mass media is classified as_________?
A. public sources
B. experimental sources
C. personal sources
D. commercial sources - The kind of advertising that appears while consumers are browsing internet such as search related ads, online classifieds and display ads is classified as?
A. inbound advertising
B. outbound advertising
C. online advertising
D. buzz advertising - The mass media have great importance during the_________?
A. initial awareness stage
B. growth stage
C. evaluation stage
D. all stages - The list of products depending upon long run consumer benefits and consumer satisfaction does not includes?
A. salutary products
B. outbound products
C. deficient products
D. pleasing products - The companies which collect trade and consumer information are classified as _________?
A. indicated service firms
B. syndicated research firms
C. research firms
D. special marketing firms - Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.
A. Business markets
B. Global markets
C. Consumer markets
D. Nonprofit and governmental markets - The companies that buy and sell only on the internet are classified as?
A. premium companies
B. direct companies
C. click only companies
D. click and mortar companies - The type of sales person who work from their offices through internet or telephone are classified as?
A. channel intermediaries
B. nominal sales force
C. inside sales force
D. outside sales force
