A. experiential sources
B. commercial sources
C. public sources
D. all of above
Related Mcqs:
- The kind of information consumer obtains from advertising campaigns and sales people is classified as?
A. personal sources
B. commercial sources
C. experiential sources
D. all of above - The kind of information consumer obtains from mass media and internet searches classified as?
A. personal sources
B. commercial sources
C. public sources
D. all of above - The information is acquired from examining, handling and usage of the product is classified as__________?
A. personal sources
B. commercial sources
C. public sources
D. experimental sources - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The list of products depending upon long run consumer benefits and consumer satisfaction does not includes?
A. salutary products
B. outbound products
C. deficient products
D. pleasing products - The consumer promotion technique according to which seller sells two or three units of product at reduced price is classified as?
A. price packs
B. cents off deals
C. advertising specialties
D. both a and b - The consumer promotion technique in which products are offered at low cost or free of cost on purchase of new product is classified as?
A. sample
B. coupon
C. premium
D. cash refunds - The information is collected from consumer rating organizations and mass media is classified as_________?
A. public sources
B. experimental sources
C. personal sources
D. commercial sources - The companies which collect trade and consumer information are classified as _________?
A. indicated service firms
B. syndicated research firms
C. research firms
D. special marketing firms - The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?
A. by-product pricing
B. optional-feature pricing
C. product line pricing
D. Two-part pricing
