A. allowance
B. offset discount
C. seasonal discount
D. equalizing discount
Related Mcqs:
- The extra payment awarded for sales program and advertising is classified as ___________?
A. seasonal allowances
B. trade-off allowances
C. promotional allowances
D. trade-in allowances - The logistic network which moves finished product from company to resellers and then to end users is classified as?
A. risk averse distribution
B. reverse distribution
C. inbound distribution
D. outbound distribution - The sales promotion tool through which resellers are persuaded to carry brand, provide shelf space, promote advertising and push to final buyers is classified as?
A. point of purchase promotion
B. trade promotion
C. event promotion
D. off deal promotion - The logistic network through which the unwanted or excess products by resellers or consumers is classified as?
A. inbound distribution
B. outbound distribution
C. forward distribution
D. reverse distribution - The procedure of displacement of long-established resellers by new intermediaries is classified as?
A. horizontal mediation
B. multiple mediation
C. disinter mediation
D. vertical mediation - The process of managing upstream and downstream of final goods, flow of raw materials and information about resellers and final consumers is classified as?
A. marketing logistics network
B. supply chain management
C. delivery network
D. physical distribution network - The targeted promotion by the producers and resellers of market offerings is a must for marketing mix of?
A. sought products
B. unsought products
C. specialty products
D. industrial unsought products - The programs designed for customers which is limited to any affinity group are classified as __________?
A. club membership programs
B. royalty programs
C. loyalty programs
D. group membership programs - The price reduction is awarded to buyers who buy services and goods in off-season is classified as __________?
A. oligopolistic discount
B. equalizing discount
C. offset discount
D. seasonal discount - The reduction in price awarded to customers who buy products in large volumes is classified as __________?
A. non-functional discount
B. discount
C. quantity discount
D. descriptive discount
