A. horizontal mediation
B. multiple mediation
C. disinter mediation
D. vertical mediation
Related Mcqs:
- The logistic network which moves finished product from company to resellers and then to end users is classified as?
A. risk averse distribution
B. reverse distribution
C. inbound distribution
D. outbound distribution - The sales promotion tool through which resellers are persuaded to carry brand, provide shelf space, promote advertising and push to final buyers is classified as?
A. point of purchase promotion
B. trade promotion
C. event promotion
D. off deal promotion - The logistic network through which the unwanted or excess products by resellers or consumers is classified as?
A. inbound distribution
B. outbound distribution
C. forward distribution
D. reverse distribution - The process of managing upstream and downstream of final goods, flow of raw materials and information about resellers and final consumers is classified as?
A. marketing logistics network
B. supply chain management
C. delivery network
D. physical distribution network - The extra payment awarded to resellers for their participation in special programs is classified as __________?
A. allowance
B. offset discount
C. seasonal discount
D. equalizing discount - The targeted promotion by the producers and resellers of market offerings is a must for marketing mix of?
A. sought products
B. unsought products
C. specialty products
D. industrial unsought products - The marketing channel that involves no intermediaries to made their products available to final buyers is classified as?
A. direct channel
B. indirect channel
C. flexible channel
D. static channel - The intermediaries that perform functions of selling goods of different manufacturers are classified as _______?
A. trade channel
B. escalator channel
C. shallow channels
D. predatory channels - The policy which allows producers to make a list of discounted price, that are seen equitable for all intermediaries is classified as _________?
A. selective policy
B. price policy
C. trade policy
D. distributive policy - In marketing channels, the intermediaries whose function is to negotiate on the behalf of buyer but do not take title of goods are classified as ___________?
A. facilitators
B. terminators
C. merchants
D. agents
