A. selective policy
B. price policy
C. trade policy
D. distributive policy
Related Mcqs:
- If the price of product is $150, cost of maintenance is $15 and the discounted salvage value is $85, then the life cycle cost of product is _________?
A. $80
B. $165
C. $15
D. $85 - All the stated terms and conditions for which the producers enfranchise all the other distributors are classified as _________?
A. conditions of sale
B. territorial rights of distributor’s
C. territorial rights of producers
D. intensive policy - In marketing channels, the intermediaries whose function is to assist distribution process without negotiating and taking title of goods are classified as _________?
A. merchants
B. agents
C. facilitators
D. terminators - The technique that allows company to determine the price which helps in yielding targeted return on investment is classified as ___________?
A. markup pricing
B. target return pricing
C. target return costing
D. markup costing - The kind of joint venture in which company signs agreement with foreign producers to provide services or manufacture goods is classified as?
A. investment ownership
B. contract manufacturing
C. joint ownership
D. management contracting - The products that requires mass marketing by producers and manufacturers are classified as?
A. sought specialty products
B. unsought consumer products
C. convenient specialty products
D. convenience products and services - The kind of channel arrangement which involves one or more than one independent wholesalers, producers and retailers is classified as?
A. vertical marketing system
B. static distribution channel
C. conventional distribution channel
D. horizontal marketing system - The kind of channel arrangement in which the retailers, wholesalers and producers act as a single system is classified as?
A. conventional distribution channel
B. horizontal marketing system
C. vertical marketing system
D. static distribution channel - The promotion strategy in which the producers promotes goods to final customers by using sales force is classified as?
A. rational selling strategy
B. push strategy
C. pull strategy
D. moral selling strategy - In marketing channels, the intermediaries whose function is to buy, label and resell the goods are classified as ___________?
A. facilitators
B. terminators
C. merchants
D. agents
